Tactic = one execution unit. Each has its own specialist agent, MCP binding, playbook (per industry), parameter schema, dependencies, and conflicts. Customer-facing UI calls these "Products" — internally we call them tactics.
Search · 7 tactics
| Tactic | Platform / MCP | Multi-loc | Playbook coverage | Live instances | Specialist |
|---|
| Google SEM | google_ads_mcp | per-location | 22 / 24 industries | 412 | GoogleSemAgent |
| Google Local Services | google_ads_mcp | per-location | 8 / 24 | 37 | GoogleLsaAgent |
| Performance Max | google_ads_mcp | shared | 19 / 24 | 141 | PerformanceMaxAgent |
| Google Shopping | google_ads_mcp | shared | 5 / 24 | 22 | GoogleShoppingAgent |
| YouTube Ads | google_ads_mcp | shared | 12 / 24 | 61 | YouTubeAdsAgent |
| Waze | waze_mcp | per-location | 3 / 24 | 14 | WazeAdsAgent |
| Google Maps Ads | google_ads_mcp | per-location | 14 / 24 | 88 | GoogleMapsAdsAgent |
Social — paid · 6 tactics
Directories / listings · 5