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Policies

Compliance, brand-safety, spend rules. Enforced by ComplianceOrchestrator pre-publish gate. Cannot be bypassed by tactic agents.

Brand safety (global)

v3 ยท pol_brand_safety
  • No political endorsements in any creative
  • No alcohol imagery in markets where prohibited
  • Auto-flag if competitor brand name appears in copy

Healthcare vertical compliance

v2 ยท pol_healthcare ยท scope: industry=healthcare
  • HIPAA: no patient PII in retargeting audiences
  • No "guaranteed results" language
  • Required disclaimers on cosmetic / surgical creative

Spend cap enforcement (global)

v1 ยท pol_spend
  • Hard cap = auto-pause tactic when hit
  • Soft cap = OptimizationOrchestrator throttles bids
  • Cap evaluation: per-tactic, per-platform, per-account, per-period

Finance vertical compliance

v1 ยท pol_finance ยท scope: industry=finance
  • APR disclosures required on loan creatives
  • No "no credit check" claims
  • State-restricted geo: SD, NY excluded for certain products
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