📝 Playbook proposals
Edits proposed by PlaybookCuratorAgent from observed performance, and edits drafted by humans. Every change must be approved by both a vertical lead and a tactic lead before it reaches live accounts. This is the team's primary daily workflow.
Open proposals
9
7 from curator · 2 human
Awaiting your review
3
oldest 2 days
Approved this week
14
11 auto-rebased
Discarded
5
2 lost experiment, 3 rejected
🤖 curator · proposed 2026-04-08 · #pb_2148
Add Tuesday-night dayparting block to Meta Paid × Pizzeria v4 → v5
Experiment WON
Evidence
CPL −18% · n=1,420 · p=0.003
Tested on
12 of 58 accounts · 21 days
If approved
58 accounts auto-rebase
Diff
+ Tuesday 8pm-11pm: +25% bid (Tuesday family-night signal in 11 of 12 accounts)
Reviewers: @sarah (vertical · restaurants) awaiting · @lena (tactic · meta_paid) ✓ approved 2h ago
🤖 curator · proposed 2026-04-07 · #pb_2147
Remove "authentic Italian" headline angle from Google SEM × Pizzeria v4
Observation only
Evidence
CTR 1.1% vs 1.9% control · n=8,200 imp
Confidence
p=0.012 · medium
If approved
61 accounts (next refresh)
- "authentic Italian" — works for >45 demo only, dilutes core CTR
Reviewers: @sarah awaiting · @marcus awaiting · @maya (creative) awaiting
🤖 curator · proposed 2026-04-06 · #pb_2145 · cold-start
First playbook for Bing SEM × Salon (currently on generic settings)
Blocking 11 accounts
Source
Drafted from
google_sem/salon.mdEstimated impact
~22% better CPL vs generic
If approved
11 accounts get verticalized
Reviewers: @sarah (no-one yet — need salon vertical lead) · @marcus awaiting
👤 @marcus · proposed 2026-04-08 · #pb_2149
Tighten lunch rush dayparting in Google SEM × Pizzeria v4 → v5
Human draft
Marcus's note: "Lunch rush bid bump should only fire on weekdays AND if the location has a lunch special listed in the profile. Currently fires on every account that runs SEM."
Reviewers: @sarah awaiting
+ 5 more open proposals
- Curator (or human) drafts a change → status: open
- Both vertical lead + tactic lead must approve → status: approved
- If creative content changed, creative reviewer also required
- On full approval, becomes the next playbook version. Existing accounts opt-in via "rebase to vN"
- Any reviewer can Reject or Request changes; rejected proposals are archived with the reason
📊 See the full picture: Playbook workflow chart